You Betcha Campaign

OBJECTIVE: Create a “home town” campaign for potential customers in Minnesota.

SOLUTION: Created a custom box, keychain, note cards, and stickers featuring the saying, “You betcha”. These were sent to 214 prospects. Boxes and keychains were ordered from vendors, but assembling and fullfillment was done in house.

ROLE: Art direction, graphic design, production (printing the cards, assembling the boxes, and prepping for delivery)